How To Overcome Shiny Object Syndrome In Your Accommodation Business
Over the years, as I've worked with countless accommodation providers, I've noticed a common theme - many have fallen victim to "shiny object syndrome". It's the tendency to chase after the latest and greatest ideas, trends and opportunities, even if they distract them from their core objectives.
While it's important to stay up to date with industry trends and innovation, getting sidetracked by every new idea can lead to wasted time, money, and energy. That's why, in this week's email, we're discussing how to overcome shiny object syndrome and stay focused on making meaningful progress.
Here are a few tips to help you stay on track:
Set Clear Goals: When you have a well-defined set of objectives, it becomes easier to evaluate new ideas and opportunities in terms of their ability to contribute to your overall vision. Ask yourself: How does this new idea fit into my long-term plans?
Enlist an Accountability Partner: Whether it's a mentor, coach, or trusted colleague, having someone to help keep you accountable can help you to avoid shiny object syndrome. Choose someone you trust and who shares your vision. What our students particularly value about our community is that they have an amazing support team that helps them stay on track and focused.
Prioritise Projects: Instead of diving headfirst into every new idea, prioritise your projects based on their potential impact and alignment with your long-term goals. Concentrate your efforts on initiatives that have the most significant potential to propel your business forward. Set aside or delegate those that might lead you astray.
Until next time, remember…
Staying focused on your core objectives is the cornerstone of your success. By implementing these strategies, you can effectively conquer shiny object syndrome and maintain your unwavering dedication to achieving your goals.